Exclusive trade account for professionals
Join a global community of interior professionals and business customers who trust Hovia. Our wallpaper enhances luxurious hotels, dynamic retail spaces, modern offices, stylish restaurants and a wide range of commercial interiors. Rated Excellent by clients, you'll enjoy exclusive trade discounts at checkout and complimentary samples with a Gimmersta Trade account.
Trade account benefits
Trade discounts & quotes
Exclusive trade pricing and fast, project-based quotations to support everything from single rooms to large-scale installations.
Samples & expert support
Evaluate color, texture and finish with free samples, backed by expert advice from our dedicated team.
Bespoke design service
Customise designs, add brand colours and logos, or create something completely bespoke with our Project Studio team.
Commercial-grade materials
Durable, specification-ready commercial wallpaper suitable for hospitality, offices, retail and other high-traffic spaces.
No minimum order value
Order exactly what your project requires. Every wallpaper is printed on demand for complete flexibility and reliable availability.
Early access to new collections
Exclusive previews of upcoming collections before launch and request samples ahead of their public release.
Order our sample folder
Our curated sample folder brings together 30 of our bestselling designs in a beautifully presented format, making it easy to showcase wallpaper options with confidence. Created for interior professionals, it features scannable QR codes to instantly view designs at scale, while its flexible format allows you to swap samples, add new favourites and build a personalised library tailored to your projects and clients.
Interior professionals
Designed for interior professionals delivering exceptional residential and commercial projects, including interior designers, architects, contractors, installers and showrooms. Enjoy exclusive trade pricing, bespoke design services, early access to new collections and dedicated specification support, all designed to simplify your workflow and help you create beautifully considered interiors with confidence.
Business customers
Designed for business customers, from hotels and restaurants to retail and office spaces. Backed by reliable print-on-demand production with short lead times and no minimum order value, our Trade Programme helps you deliver exceptional commercial interiors with exclusive trade pricing, bespoke design customisation, expert specification support and durable commercial-grade wallcoverings.
Your dedicated project team
Our dedicated Project Team provides fast, responsive support from first enquiry to installation. Whether you need bespoke designs, technical guidance, samples or help specifying wallpaper for complex spaces, we're here to make your project effortless.
About our paper types
Mattic™
A paste-the-wall, non-woven paper, ideal for first-timers and DIY enthusiasts looking to add the wow factor to their homes.
Commercial Grade™
A premium paper with a canvas-like texture, matte finish, perfect to take your residential or commercial project to the next level.
Mattic Peel & Stick™
No paste, no mess. Our Peel & Stick option is a smooth, non-woven paper suitable for spaces that are rented or regularly redecorated.
Trade customizations
Our in-house Design Team is here to support your vision with tailored design services. From colorway adjustments and layout refinements to bespoke artwork, custom sizing and presentation mockups, we'll work with you to create wallcoverings that meet your project's exact requirements.
Why Hovia?
Founded in the creative heart of Liverpool, Hovia balances confident design with thoughtful execution. Our original collections are designed to help interior professionals create memorable spaces, balancing contemporary style with lasting appeal that remains relevant long after a project is complete.
Every design is thoughtfully developed to work beautifully across large-scale installations, making it easy to create impactful feature walls and cohesive schemes in hospitality, workplace, retail, healthcare, and residential interiors. Trusted by leading brands and design professionals worldwide, Hovia offers the creativity, quality, and reliability you need to deliver unique, considered spaces that leave a lasting impression.
Frequently asked questions
All interior designers, architects, contractors and other trade professionals are welcome to apply for a trade account with us.
Yes, our Trade Programme is open to all trade professionals, no matter the size of your business.
Joining our Trade Programme is completely free of charge!
The approval process typically takes 1-2 working days. If you have any concerns, please contact us at [email protected].
Approved members receive a 20% trade discount, free samples, free express shipping, expert service from our wallpaper specialists and more.
Your 20% trade discount is automatically applied once you log in and at checkout.
No, the trade discount is available for all orders, with a minimum order quantity of 1 m².
Yes, the minimum order quantity is 1 m².
Absolutely! You can place unlimited orders, and your trade discount will automatically apply at checkout.
We offer free worldwide shipping within 3-5 working days after payment. Please note that international shipments may incur import taxes and customs duties levied by the destination country.
Once your trade account is approved, log in to our website, add samples to your basket, and they will be free at checkout.
Due to the bespoke nature of our product, changes cannot be made after payment and approval. However, if you’ve made a mistake, contact us at [email protected], and we’ll do our best to help.
No, we’re happy to assist with all customisation requests. Contact us at [email protected] with your ideas.
Custom designs typically take an additional 1-2 working days to produce.
Yes, our wallpaper experts can guide you through large-scale projects. Reach out to us at [email protected].
Contact us at [email protected], and we’ll connect you with your representative.
Our Hovia Commercial Grade™ paper is a paper-backed vinyl with a luxurious canvas-like texture and a matte finish.
Our Hovia Commercial Grade™ paper meets US standard ASTM E84: Class A and European standard EN 13501-1: B - s2, d0.
Yes, all of our wallpapers are washable. For extra stain resistance, we recommend our Pro paper, perfect for commercial and hospitality environments.
Our wallpapers are suitable for both low and high-traffic areas. For maximum durability, we recommend using our Pro paper for its hardwearing and stain-resistant properties.
A unified trade experience
With one account, you can explore and shop across Hovia, Rebel Walls, Sandberg Wallpaper and Bien Fait — all part of the Gimmersta family.